Google Merchant: How to apply your product data feed
To upload your products to Google Merchant Middle, you must beginning create a feed to upload your data. This step is required for each new feed. Once you have created information technology, you do not need to annals information technology again, just update it.
Primary feeds
Your primary feed is a data source used by Merchant Center to show your products in Google ads. Every bit long as your data in your primary feed adheres to all specifications and rules, creating and uploading your primary feed is the only thing yous need to practise. However, if they don't follow all of the rules, they can be adapted using advanced feed options. You can also utilise the supplemental feed to improve or rewrite your product data to improve the operation of your ads.
Y'all tin employ principal feeds to add together or remove product data, set language and country targeting, and set feed rules for your production information. Primary feeds are the simply type of feeds that can add together or remove products.
Go on in listen – If you take multiple main feeds for Shopping Ads and Local Inventory Ads, make sure they don't comprise the same products and information.
Create a primary feed
ane. Log in to yourMerchant account.
2. On your left menu, clock on "Products" then "Feeds".
3. Click on "+" to start the creation of your primary feed.
four. Fill all the required information and click on "Continue".
State of sale:The country of sale is where your products from this feed are sold. The product data uploaded to a selected state must meet the requirements for the country for which you submit, including the feed specifications and policies. After creating your feed you lot can add additional countries of auction nether Feed settings tab.
Language:The language in which your product data is written. If yous select a country with multiple supported languages (such as Belgium, Canada, or Switzerland), you will be presented with a list of the supported languages of that country.
5.Name and input method. Now it's upwardly to you which one you will choose.
Primary feed proper noun:Enter a descriptive name that helps you place the master feed. The feed proper name doesn't need to match the proper name of the file yous're submitting.
Input method:Select the one that fits your needs all-time.
Google Sheets: You can upload your information using a generated Google Sheets template, or with an existing Google Sheet with your product data.
Scheduled fetch: Google tin can fetch your feed direct from your server.
Upload:Upload files directly to Merchant Center via SFTP, FTP, Google Cloud Storage, or manually.
Website crawl:If at that place are no feeds currently in your account, and yous accept the advisable structured data on your website, Google can crawl your website to call up your product information.
File name:Depending on what input method you select, yous may exist prompted to enter the proper name of the file you'll be submitting. This proper name should exactly match the name of the file you created and include a valid extension.
Create a supplemental feeds
Supplemental feeds are used to supplement data that can be linked to existing product data in the main feed. They are used to update existing production information.
Common use cases for supplemental feeds include, but are not limited to: :
Add or override custom labels for campaign management
Add together or override promotion IDs for retail promotions
Override titles
Exclude specific products (via theexcluded_destination aspect)
Add together missing GTINs
Add local inventory product data for local inventory ads.
1. In your Merchant account, click on "Products" then "Feeds".
two. On the lesser, continue with clicking on "Add supplemental feed".
3.Again you need to fill the required information. It's up to you lot which one will you lot choose.
4.Subsequently you lot choose one of the options, make full all the required fields and click on "Keep".
five.In the terminal stride, you need to link it with 1 of your chief feeds. So click "Create feed".
According to the Google Merchant Centre Assistance, it should look like this:
Continue with our adjacent article about how to upload a feed.
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